Problem 01
Customer data is lost at checkout
Retailers process transactions every day but often cannot see who their best customers are, what they buy, how often they return, or which offers bring them back.
Missed repeat revenueInvestor Room
Australian-built POS, loyalty, and retail intelligence for independent retailers.
Shopper's Mate combines checkout, RewardsMate loyalty, customer insights, inventory visibility, campaign tools, and AI-assisted recommendations into one connected platform for local retailers.
Confidential investor briefing. Commercial assumptions are indicative and subject to pilot validation.
Investor snapshot
The core thesis in one view.
Skim the essentials first, then use Deep Dive for detailed assumptions.
Stage
MVP development
Core checkout, loyalty, receipts, dashboard, and pilot workflows are being built.
Beachhead
Brisbane pilot
Focused on independent cafés, restaurants, grocery, convenience, and specialty retailers.
Pilot target
3 to 5 retailers
Small pilot designed to test real usage, onboarding, loyalty activity, and retailer feedback.
Model
Retailer-funded SaaS
RewardsMate stays free for customers. Retailers pay for Shopper's Mate.
Pilot offer
First month free
Setup waived for selected early retailers, then $499/month if they continue.
Moat logic
Workflow + data
Checkout captures transactions, RewardsMate identifies customers, and intelligence turns data into action.
The Problem
Independent retailers are running modern stores on fragmented tools.
Checkout, loyalty, stock, campaigns, and customer data often live in separate systems, leaving smaller retailers without the visibility large chains already use every day.
Today's independent retail stack
POS checkout·Separate loyalty tool·Spreadsheets for stock·Manual campaign tracking·Limited customer visibility
Problem 02
Loyalty is disconnected from operations
Many loyalty tools sit outside the checkout workflow, making them harder to manage and rarely connected to receipts, inventory, campaigns, or reporting.
Weak loyalty adoptionProblem 03
Promotions rely on guesswork
Retailers often discount products without knowing which customers to target, which items to promote, or whether the campaign improved repeat visits or basket size.
Low campaign confidenceThe result
A widening data gap between what large chains can do with customer intelligence and what independent retailers can access affordably.
The Solution
Shopper's Mate turns checkout into a retail growth engine.
One connected platform for checkout, RewardsMate loyalty, digital receipts, customer analytics, campaign tools, and stock intelligence.
Retailer-side operating layer
Shopper's Mate
Checkout, product catalogue, sales reporting, inventory activity, staff workflows, and daily store execution.
- Checkout workflow
- Product catalogue
- Inventory updates
- Sales reporting
- Receipt generation
- Staff access
- Sale recorded
- Product catalogue updated
- Receipt generated
- Inventory adjusted
How the system creates value
Every transaction can become a customer signal, stock signal, and campaign signal.
What this unlocks for retailers
More repeat visitsHigher basket sizeSmarter promotionsLess dead stockFirst-party customer data
Investor takeaway
Shopper's Mate is not selling a cheaper till. It is building the operating system independent retailers use to process sales, identify customers, run targeted offers, and make better business decisions.
Product System
One platform. Three connected experiences.
Shopper's Mate works across the retailer dashboard, checkout workflow, and RewardsMate customer app.
Sales overview
Customer activity
Loyalty members
Repeat customer rate
Average basket size
Product performance
Inventory alerts
Campaign performance
AI-assisted recommendations
Market opportunity
A large SMB market with a clear hospitality and local retail wedge.
Australia has a large base of small businesses and a strong independent retail sector. Shopper's Mate is starting with a focused wedge: cafés, restaurants, grocery stores, convenience stores, and specialty retailers.
2.73M
Actively trading businesses in Australia at 30 June 2025.
97.3%
Of Australian businesses are small businesses by employment size.
57,000+
Combined café, coffee shop, and restaurant businesses in Australia.
86%+
Australian consumers are members of at least one loyalty program.
Sources: ABS, ASBFEO, IBISWorld, Australian Loyalty Association, ResearchAndMarkets.
Our initial serviceable market is not every Australian business. The first wedge is hospitality and local retail, where repeat visits, basket size, stock movement, and customer loyalty have direct commercial impact.
Internal planning note
Our initial serviceable market is focused, not the whole Australian business base. The goal is to prove ROI in high-frequency retail categories first, then expand only after onboarding and retention are working.
Commercial Model
Retailer-funded SaaS model with expansion potential.
RewardsMate stays free for customers. Retailers pay because Shopper's Mate helps them improve loyalty, customer understanding, campaign performance, and stock decisions.
Retailer SaaS subscription
Retailers pay monthly to use Shopper's Mate checkout, RewardsMate loyalty, dashboards, reporting, and support.
Setup and onboarding
Store configuration, product import, loyalty rules, campaign setup, training, and go-live support.
Optional hardware
Optional hardware such as tablets, stands, scanners, receipt printers, and cash drawers when retailers need a full setup.
Investor takeaway
The core model is simple: retailers pay for tools that help them increase repeat customers, understand buying behaviour, run better campaigns, and make clearer stock decisions.
Pricing and pilot model
Low-friction pilot. Clear paid upgrade path.
Shopper's Mate starts with a free pilot month for selected early retailers, then moves into simple monthly plans based on store size, usage, and analytics needs.
Indicative pilot and subscription pricing for investor discussion, not locked enterprise rates.
Step 01
Pilot
Selected early retailersFirst month free
Reduce onboarding friction and test real retailer usage before paid commitment.
- Real store usage
- Customer engagement
- Workflow feedback
Step 02
Starter
Small stores$199/month
For cafés, salons, and local retailers starting with POS, loyalty, receipts, and basic reporting.
- POS checkout
- Loyalty
- Basic reports
Step 03
Growth
Main target plan$499/month
For active retailers that need campaigns, customer history, loyalty insights, and stock visibility.
- Campaigns
- Customer history
- Stock insights
Step 04
Pro
High-volume retailers$999/month
For multi-staff or multi-location retailers needing deeper analytics, permissions, and AI-assisted recommendations.
- Advanced analytics
- Staff controls
- AI insights
Step 01
Pilot
Selected early retailersFirst month free
Reduce onboarding friction and test real retailer usage before paid commitment.
- Real store usage
- Customer engagement
- Workflow feedback
Step 02
Starter
Small stores$199/month
For cafés, salons, and local retailers starting with POS, loyalty, receipts, and basic reporting.
- POS checkout
- Loyalty
- Basic reports
Step 03
Growth
Main target plan$499/month
For active retailers that need campaigns, customer history, loyalty insights, and stock visibility.
- Campaigns
- Customer history
- Stock insights
Step 04
Pro
High-volume retailers$999/month
For multi-staff or multi-location retailers needing deeper analytics, permissions, and AI-assisted recommendations.
- Advanced analytics
- Staff controls
- AI insights
Investor takeaway
The model is designed to reduce pilot friction, prove retailer value, then expand revenue as retailers adopt campaigns, analytics, permissions, and multi-store support.
Easy entry
Free pilot reduces the first sales barrier.
Paid conversion
Starter and Growth create clear monthly SaaS paths.
Expansion revenue
Pro and future add-ons increase value as usage grows.
Revenue expansion path
PilotStarterGrowthProFuture add-ons
Premium analyticsCampaign feesMulti-store supportAI assistantSponsored offers later
Deep Dive
Financial scenario available in Deep Dive Mode.
Switch to Deep Dive to view indicative internal planning scenarios and assumptions. Figures are modelled planning only, not current traction.
Go-to-Market
Start local, prove value, then scale.
Shopper's Mate will begin with a focused Brisbane pilot across independent cafés, restaurants, grocery stores, convenience stores, and specialty retailers.
Beachhead market
Brisbane independent retailers where founder-led sales, hands-on onboarding, and direct feedback loops are practical.
Local pilotProof mechanism
Measure loyalty signups, repeat visits, redemption activity, average basket size signals, campaign engagement, and retailer feedback.
ROI evidenceScale path
Turn pilot outcomes into case studies, referrals, vertical-specific sales playbooks, and repeatable onboarding processes.
Repeatable growthPhase 01
Founder-led pilots
Goal
Recruit 3 to 5 Brisbane retailers
Retailers agree to pilot and provide feedback
Phase 02
Manual onboarding
Goal
Manual onboarding
Retailer can complete checkout and loyalty flows smoothly
Phase 03
Measure ROI signals
Goal
Measure ROI signals
Retailer sees useful customer and campaign visibility
Phase 04
Build proof points
Goal
Build proof points
Pilot outcomes help convert similar retailers
Phase 05
Expand locally
Goal
Expand locally
Repeatable onboarding and sales process
Investor takeaway
The GTM plan is intentionally narrow at launch: prove measurable retailer value with a small local pilot, then scale through repeatable onboarding, referrals, and vertical-specific playbooks.
Defensibility
Why Shopper's Mate can become defensible
POS is the workflow. Loyalty is the engagement layer. Data is the long-term advantage.
The defensibility flywheel
Checkout workflow
Shopper's Mate sits inside the daily transaction flow.
Customer identity
RewardsMate links sales to customer behaviour.
Retail intelligence
Transaction, stock, loyalty, and campaign data become insight.
Better campaigns
Retailers can target offers and reduce guesswork.
More retailer value
Higher value increases retention and future expansion.
Checkout workflow ownership
Shopper's Mate sits inside the daily transaction workflow, making it more embedded than a standalone analytics or marketing tool.
High workflow stickinessFirst-party customer data
Retailers build direct customer relationships through loyalty activity, purchase history, offers, receipts, and engagement data.
Data advantageRewardsMate network
As more retailers join, the customer app becomes more useful. As more customers join, retailers get more value.
Network effects over timeRetail intelligence layer
Transaction and loyalty data can support better segmentation, promotion recommendations, slow-stock detection, and demand forecasting.
Compounding intelligenceLocal market focus
Built for Australian independent retailers first, with local workflows, support expectations, pricing realities, and retailer needs in mind.
Local execution advantageWhy it compounds
Every transaction can improve the customer profile, every loyalty scan can strengthen engagement data, and every campaign can teach Shopper's Mate which actions create retailer value.Shopper's Mate becomes more defensible when checkout, loyalty, customer identity, campaign history, and inventory signals live in one workflow.
Execution progress
Building the retail growth operating system
Shopper's Mate is in MVP development, focused on proving the core workflows, retailer adoption, and early repeat-engagement signals.
Core platform in build
The MVP foundations are being built around checkout, loyalty, receipts, and retailer workflows.
Pilot retailer rollout
The next step is onboarding 3 to 5 Brisbane-area retailers to test the system in real settings.
Behaviour and retention signals
The pilot is designed to validate repeat visits, redemptions, campaign use, and workflow adoption.
Learning loop for scale
Insights from the pilot shape product refinement, onboarding, analytics, and the next growth phase.
Core platform in build
The MVP foundations are being built around checkout, loyalty, receipts, and retailer workflows.
Pilot retailer rollout
The next step is onboarding 3 to 5 Brisbane-area retailers to test the system in real settings.
Behaviour and retention signals
The pilot is designed to validate repeat visits, redemptions, campaign use, and workflow adoption.
Learning loop for scale
Insights from the pilot shape product refinement, onboarding, analytics, and the next growth phase.
What is in the current MVP build
iPad POS checkout
In buildProduct catalogue
In buildRewardsMate QR loyalty
In buildPoints earning and redemption
In buildDigital receipts
In buildRetailer dashboard
In buildPilot onboarding
In buildDemo analytics
PrototypeNext milestone
Launch the Brisbane pilot with 3 to 5 local retailers
Measure onboarding, customer signups, redemption activity, campaign use, repeat engagement, and retailer workflow adoption.
Retailer onboardingCustomer signupsRedemption activityCampaign performanceRepeat engagementWorkflow adoption
Product Roadmap
Roadmap
Shopper's Mate will move from MVP build to retailer pilot, then expand into integrations, intelligence features, and broader market scale based on pilot learnings.
Now
MVP Build
Core POS checkout, product catalogue, RewardsMate QR loyalty, digital receipts, and retailer dashboard.
- · POS checkout
- · Product catalogue
- · RewardsMate QR loyalty
- · Digital receipts
- · Retailer dashboard
Next
Retailer Pilot
Founder-led onboarding with a small group of Brisbane retailers.
- · Founder-led onboarding
- · Loyalty signups
- · Repeat visits
- · Campaign performance
Phase 2
Integrations
Improve operational fit after pilot feedback.
- · Payment terminal integrations
- · Accounting exports
- · Catalogue import tools
- · Improved onboarding workflows
Phase 3
Intelligence Layer
Turn transaction, loyalty, stock, and campaign data into recommendations.
- · Customer segmentation
- · Slow-stock prompts
- · Repeat-visit signals
- · Campaign recommendations
- · Demand insights
Future
Scale
Expand into multi-store retailers and broader Australian markets.
- · Multi-store support
- · Advanced analytics
- · Marketplace placement
- · Wallet integrations
- · Broader Australian expansion
Roadmap discipline
Timing remains subject to pilot learnings, retailer feedback, funding, and measured ROI. Shopper's Mate should only scale each phase after the prior phase proves retailer value.
Pilot-ledROI-gatedFeedback-driven
Investor takeaway
The roadmap is intentionally staged: build the smallest pilot-ready product first, validate retailer ROI, then add integrations, intelligence features, and scale infrastructure only after the market signal is clear.
Risks
Risks and mitigations
The major execution risks are known, and the pilot is designed to test them early.
Enable Deep Dive Mode to open the full risk register by default.
Founder Story
Built from real retail operations.
Shopper's Mate comes from first-hand experience in retail execution, inventory operations, customer service, and data analytics.
Shopper's Mate started on the shop floor, not in a pitch deck.
Before building Shopper's Mate, I worked inside retail operations at Woolworths Metro, where I saw how much decision-making happens every day around stock, promotions, gaps, ordering, customer demand, and store execution.
The part that stayed with me was simple: store teams already carry a huge amount of operational knowledge, but most systems only help record what happened. They rarely help turn that knowledge into better customer loyalty, smarter offers, stock decisions, or repeat revenue.
With my background in data analytics, machine learning, and retail operations, the gap became obvious. Large chains have tools to connect transactions, customer behaviour, inventory, and campaigns. Independent retailers often face the same problems, but without access to the same level of insight.
Shopper's Mate is being built to close that gap: one connected system for checkout, RewardsMate loyalty, customer data, stock insights, and practical recommendations that help independent retailers grow.
Why this problem matters to me
Retail operations
Worked inside day-to-day store execution, inventory workflows, stock availability, and promotion activity.
Data analytics
Trained in computational data science, analytics, and machine learning.
Customer behaviour
Saw how checkout and loyalty data could become much more useful for retailers.
Founder insight
Independent retailers deserve access to the kind of decision-support tools large chains already use.
I did not start Shopper's Mate because I wanted to build another till. I started it because I saw how much valuable retail knowledge is created every day inside stores, and how little of it turns into customer loyalty, campaign decisions, or stock intelligence.
Interested in Shopper's Mate?
We are building Shopper's Mate with a focused pilot-first approach and are open to conversations with investors, advisors, retail operators, and early partners who understand the future of local retail technology.
Detailed commercial assumptions and financial plans are shared for investor discussion and remain subject to pilot validation.